iCreationsLab: Singapore to Vietnam
How a Singapore digital agency built cross-border operations through Vietnam teams and partners.
"Most people who teach market entry have read about it. I've lived it, the deals, the mistakes, the relationships, and the breakthroughs. Every session on this tour draws from real decisions made with real money on the line."
Case Study 01 — iCreationsLab
Singapore → Cross-Border Digital Operations
Building the Core Business
iCreationsLab started as a Singapore-focused digital agency, delivering web design, digital marketing, and corporate technology solutions to local businesses.
As the client base grew, so did the network. Natural connections to Vietnam-based suppliers, development partners, and regional operators began to emerge.
Working with Vietnam-Based Teams
Through serving Singapore businesses, iCreationsLab began collaborating with Vietnam-based development teams and partners, building operational ties across borders. This was the first bridge.
It wasn't a planned expansion. It was an organic step, and it required solving problems no textbook prepared us for.
The Foundation Was Laid
Working through each challenge: team management, cost structures, communication, and trust, laid the operational groundwork for a genuine cross-border business. Not theory. Not a pilot. A real working model.
This laid the foundation for deeper expansion into Vietnam.
And it became the blueprint for everything that followed.
Why This Matters for Tour Participants
Every framework we teach on the expansion tour (partner vetting, cost modelling, cross-cultural management, legal setup) comes directly from experiences like this one. Not borrowed from a case study book. Built from navigating these exact challenges with real money, real teams, and real consequences.
Your Expansion Story Starts Here
The tour puts you inside these experiences — not just reading about them, but meeting the partners, visiting the sites, and building your own network on the ground.